thefactorypicAll our activities, from designing to manufacturing the bike, revolve around the Factory at Casalecchio di Reno (BO). The factory is the place where “Machine Components“ and ”Human Components” are designed in order to create your motorbike, just as you want it.

The production starts from a desire of yours, we realize it, and you drive it. Engines, frames, exhausts, all are parts that our craftsmen work on and assemble in order to manufacture your Morini, making it unique.

We want the bike to be a love affair, a personal affair, as is there anything nicer than driving a Morini whose details are selected by you?

You will be in constant contact with the Factory; our goal is to let you share in every stage of the production of the bike. You can confront yourself with the factory directly via e-mail for any problem and improvement to your motorbike, you will have at your disposal a Customer Care Service that will respond rapidly to any question of yours, in addition it will help you find various parts for your motorbike, for you and for your safety.

You can choose among various dates throughout the year to come and test-drive the bikes directly at the factory and to get to know the welcoming spirit of Moto Morini staff, to enjoy the wonderful tracks on the Apennines outside Bologna and the legendary cuisine of their restaurants.


Our Factory is all this, a place to live, where technology and passion meet!